Welcome Back!

This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store.

Time highlights:

04:00​ Google Analytics for Dealerships
11:00​ The importance of analytics
16:00​ Pinpointing your marketing
19:00​ The main issue with multichannel marketing
26:00​ How third-parties leverage Facebook to drive more website visits
29:00​ Are we going to see Facebook ad saturation or are we all ready?
33:00​ Is Facebook and Google enough for dealers when it comes to marketing?
44:00​ Next five years

Links to several things mentioned during the podcast:

Connect with Jason:

LinkedIn: https://www.linkedin.com/in/jasonmknight/

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/​
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer​
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!